California Privacy Notice (CCPA)

Introduction and Scope

If you are a resident of California, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, "CCPA"), gives you specific rights regarding the personal information that Fundmetricflow collects about you. This notice explains those rights in plain language and tells you how to exercise them. It applies in addition to the protections set out in our general Privacy Policy.

Categories of Personal Information Collected

Over the preceding twelve (12) months Fundmetricflow has collected the categories of personal information described below. "Identifiers" — your IP address, browser fingerprint, and any email address you submit. "Customer records" — any name, email, or message you provide through forms. "Commercial information" — your newsletter subscription state. "Internet activity" — the pages you read and the referrer that brought you here. "Geolocation" — coarse city- or country-level derived from IP. "Inferences" — aggregated audience-segment estimates derived from reading behavior.

Sources of Personal Information

Sources of the personal information we hold about California consumers include: you, directly (when you subscribe, contact us, or submit a tip); your browser and device (request headers, IP address, cookie identifiers); and our limited list of operational service providers (hosting, CDN, email delivery, analytics). Fundmetricflow does not purchase personal information from data brokers or rent contact lists.

Business and Commercial Purposes

The personal information described in this notice is used by Fundmetricflow to operate, secure, and improve the service; to provide the editorial newsletter to subscribers; to answer messages submitted via our forms; to detect and prevent abuse; to produce aggregate audience reports; and to satisfy our legal obligations. We do not use personal information for any purpose materially different from those for which it was originally collected without notifying you.

Disclosure to Service Providers and Third Parties

We disclose personal information to service providers under written contract for the business purposes outlined above. These currently include: our cloud hosting provider; our content-delivery network and edge security provider; our email-delivery vendor (for newsletter distribution); our web-analytics provider; and our advertising network (where ads are displayed). Each service provider is contractually prohibited from retaining, using, or disclosing the personal information for any purpose other than the specific services it provides to us.

Sale and Sharing of Personal Information

We do not sell or share personal information in the manner described by the CCPA — that is, we do not exchange personal information for monetary or other valuable consideration with third parties, and we do not disclose personal information to third parties for the purpose of cross-context behavioral advertising. This has been true for the entire preceding twelve-month period and remains our standing policy.

Sensitive Personal Information

Fundmetricflow does not collect sensitive personal information from California consumers other than as incidentally contained in voluntary submissions (for example, a message you choose to send through the Contact form). We do not use sensitive personal information to infer characteristics about you, and you accordingly have no right-to-limit request to make against us. We will, of course, honor any limitation you wish to apply going forward.

Your California Privacy Rights

Under the CCPA, California consumers have the following rights: (1) the right to know what personal information we have collected about you, including the categories of information, the sources, the purposes, and the categories of third parties to which we disclose it; (2) the right to access the specific pieces of personal information we hold; (3) the right to correct inaccurate personal information; (4) the right to request deletion of personal information; (5) the right to opt out of any sale or sharing of personal information (we do not sell or share, but the right exists); (6) the right to limit the use of sensitive personal information; and (7) the right to non-discrimination for exercising any of these rights.

How to Exercise Your Rights

To exercise any of the rights described above, please submit a request through the Contact form linked in the site footer, or by email to the contact address listed on our Contact page. We will need to verify your identity to a degree of certainty proportional to the request — for newsletter records, confirming the email subscribed is usually sufficient; for broader access or deletion requests we may ask for additional information. We will respond within 45 days, or notify you if more time is needed (up to a further 45 days).

You may also designate an authorized agent to submit a request on your behalf. We will require the agent to provide written permission from you (or a power of attorney) and may verify your identity directly to confirm the request. Agents acting on behalf of multiple consumers under a single permission must still meet the verification standards required by the CCPA for each consumer represented.

Consumers Under 16 Years of Age

California consumers under the age of 16 are entitled to additional protection under the CCPA. Fundmetricflow does not sell or share the personal information of such consumers, and we do not knowingly collect personal information from children under 13. Parents or guardians who believe their child has submitted personal information through a form on the site can contact us via our Contact form and we will delete the information promptly.

Right to Non-Discrimination

We are committed to the CCPA's anti-retaliation principle: Fundmetricflow will treat California consumers equally regardless of whether they exercise their CCPA rights. There is no premium or paid tier where rights-exercising consumers receive a lesser experience — the editorial content is the same for everyone. We do not offer financial incentives in exchange for collecting personal information.

Retention of Personal Information

Personal information collected from California consumers is kept by Fundmetricflow only for the period necessary for the purposes described in this notice plus any legally mandated retention period. Concretely: newsletter email addresses are retained for the life of the subscription; contact-form submissions are retained up to 24 months; server logs are kept up to 90 days; non-identifying aggregate analytics may be retained indefinitely.

Changes to This Notice and How to Reach Us

We may update this California Privacy Notice from time to time to reflect changes in our practices or in applicable law. The current version is always the one published on this page, with the "Last updated" date indicating when it became effective. For questions about this notice, or to exercise any of your CCPA rights, please contact Fundmetricflow through the Contact form linked in the site footer — that is the canonical privacy-correspondence channel for California consumers.